Love & Chaos
From logo to loop theory, we built the brand, books, apps, and everything in between for this philosophy-fueled publishing powerhouse. It’s aggressive, it’s loving, it’s a little unhinged, and it’s our flagship. The Ideal Week launched a trilogy, and Bubblegum made sure it looked timeless, felt dangerous, and hit like truth.
Since
2025
What We Do
Website Design And Development , Logos and Brand Strategy , App Development , Content Creation , Graphic Design , Consulting
What You Think You Know
You probably think this is just another personal development brand.
Another try-hard title. Another “mindset shift.” Another guy in a hoodie with a podcast and an eye-rolled promise to help you “level up.” Maybe some custom notebooks and a tee with the word “grind” on it in Helvetica Bold.
That’s adorable.
Sure, Love & Chaos sounds like the name of a perfume or a poetry zine. But this isn’t that.
This is something… weirder. Simpler. Sharper. Smarter.
And you might think “agency of record” means we built a logo, made a few posts, and called it a day.
Yeah. Not even close.
It’s not a book. It’s not a brand. It’s a punch to the soul disguised as a call to action. It’s a publishing company: technically accurate, completely misleading. And it needed a partner that could build the machine behind the movement.
So we chewed on it. We loved it. Then? We were all outta bubblegum and we all know what happens next. Cue chaos.
How We Saw It
This was never about “marketing a book.” This was about building a system, layered, immersive, and damn near frictionless. When Love & Chaos came to us, they weren’t launching a single title. They were launching a movement. A trilogy. A whole ideology wrapped in jet-black humor and dangerously useful insight. They were looking for a partner who could engineer a full creative system that could carry the weight of their vision. A vision that wasn’t just about selling books. It was about shifting how people see their lives, their time, and their damage, and making that shift look sexy as hell. And they knew we were just the kind of unhinged, over-caffeinated creatives to pull it off. The flagship release, The Ideal Week: How to Kill Your Self & F Up Your Life, drops Fall 2025. It’s the first of a trilogy called The Loops, an existential uppercut masquerading as self-help, written for anyone who’s sick of pretending that color-coded planners and inspirational quotes ever saved a soul. The book itself is brutal, hilarious, and deeply human. So it needed a creative system that matched its heartbeat and its brass knuckles. We built everything. Every. Damn. Thing. Krista Osenga, Bubblegum’s co-founder and creative lead, started by crafting not one but two primary identities: • The full primary logo, with a love-heavy, punch-drunk typographic swagger, anchored by chaos scrawled like a cracked mirror. • And the secondary “Improvised Anarchy” mark—a raw, geometric monogram for those moments when things need to whisper instead of shout. But logos were just the tip of the icepick. We designed the entire publishing system, encompassing cover, interior, layout, pacing, typography, and spacing, down to the page-level details. Then we layered in the real stuff: hidden mechanics and structural tricks buried in the books like literary landmines. Pages loop back on themselves. Words change meaning when read under a different emotional light. Easter eggs crack open subplots. Typography shifts tempo based on tone. Its design that plays as hard as it punches. Bubblegum also built the companion apps, created workbooks and education tools, developed the e-commerce platform, designed merchandise and apparel, and directed all photography and media production. We handled all social creative, launch strategy, email marketing, and general hype architecture. You name it. We made it. But more than the pieces, what we gave Love & Chaos was cohesion. Vision. The connective tissue between message, medium, and movement. This wasn’t an assignment. This was an alignment. This is immersive design. Guerrilla self-help. A brand built like a mixtape and delivered like a manifesto. We didn’t just help tell the story. We made sure the whole damn world could live it.
What They Want You To Know
Love & Chaos is a radical publishing company set to release its first book—The Ideal Week: How To Kill Your Self & F Up Your Life—in Fall 2025. The book is the first volume in The Loops, a trilogy that mixes behavioral science, design thinking, and raw emotional honesty into an unapologetically disruptive system for living well. All Outta Bubblegum is the agency of record for Love & Chaos, providing full creative strategy and execution across every touchpoint, including: Led by Krista Osenga, we developed both the main logo system and the Improvised Anarchy mark. The visual identity balances rage and clarity, aesthetics and edge, to give the brand room to flex across tone and medium. We handled all design elements of the print materials including custom typographic layouts, interior structure, cover design, chapter mechanics, and visual pacing. The books contain embedded “loops,” design shifts, and structural Easter eggs for engaged readers. We designed and developed custom apps that complement the book’s systems—timelines, habit trackers, and calendar breakdowns—all tailored to create what the author calls “a frictionless week.” Educational workbooks, downloadable templates, and printed guides accompany the primary book to deliver an immersive system of behavior change and time design. We created the responsive Love & Chaos site, built out the eCommerce store, and engineered backend tools for scale, shipping, and customer experience. We designed all brand merchandise including limited edition drops, quote-based tees, symbolic prints, and collector’s bundles tied to hidden cues within the book. We directed all photography, established the brand’s aesthetic tone, and helped craft the media assets for launch and ongoing campaigns. From email flows to pre-launch social teasers, Bubblegum designed and executed all marketing plans including positioning, content funnels, and a planned slow-burn build-up toward cult-level brand affinity. Love & Chaos is not a campaign. It’s a war chest. And Bubblegum continues to support their expansion across new titles, platforms, and product experiences. Love & Chaos is what happens when a brand chooses to go all in—no fear, no apologies, no hand-holding. And Bubblegum is what happens when the right agency picks up the match. We don’t just make noise. We build the signal.Visual Brand Identity:
Book & Publishing Design:
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Ongoing Creative Consulting: