assembly88
From downtown Allentown to your screen, we helped assembly88 trade Batman fonts for bold elegance. Custom Laravel e-commerce meets Lightspeed POS magic, wrapped in a brand refresh that made menswear (and now womenswear) look even sharper. This is small business swagger with serious style.
Since
2023
What We Do
Website Design And Development , Logos and Brand Strategy , App Development , Content Creation , Graphic Design , Consulting
What You Think You Know
E-commerce? Slap up a Shopify theme, connect a card reader, and boom, you’re in business, right? Except… no. Especially not if you’re a boutique with a fiercely loyal customer base, a constantly rotating inventory, and a brick-and-mortar footprint run by someone who actually gives a damn about the community. When most people think of modernizing a retail business, they think plug-and-play. Out-of-the-box POS integrations. Prebuilt templates. A few SEO tweaks and you’re off to the races. That might fly for dropship bro-stores or fast-fashion clones. But for a real brand? One with a soul? You need something smarter. Slicker. Built to flex with the grit and charm of the business itself.
People think websites just need to look good. But they also need to work. For the owner, the staff, the customer, the inventory, and the future. assembly88 wasn’t just asking for a website. They were asking for a transformation—and that’s exactly what they got.
How We Saw It
assembly88 is one of those rare clients that gets you excited just by answering the phone. When Santo Napoli—a.k.a. Councilman, clothier, community champion, and all-around good dude—came to us, he had a problem: a sluggish, outdated website and an equally clunky POS system standing in the way of his business growth. What he didn’t have was a cookie-cutter brand. assembly88 is a refined, style-savvy store with deep Allentown roots, and the site needed to reflect that from codebase to cufflink. So we ditched the templates and built it from the ground up. Our Laravel-based solution integrates seamlessly with Lightspeed POS, tailored specifically to Santo’s workflow. It syncs real-time inventory, streamlines operations, and, most importantly, doesn’t crash on Sundays (we’ve all been there). But tech is only half the story. With the launch of assembly88 Women, the brand needed a new identity. Gone is the bold-but-brash Batman Forever typography. In its place: an elevated, elegant mark that grows with the business. Sophisticated without losing its edge. Fresh, but with enough swagger to match the merch—from Peter Millar and Marine Layer to Lilly Pulitzer and Faherty. We’re not just their web team. We’re their partners in polish. Whether it’s helping design signage, dial in digital ads, or expand their social presence, Bubblegum brings the pop to keep assembly88 looking as sharp as the people it dresses.
What They Want You To Know
assembly88 is a premium retail destination in the heart of downtown Allentown, offering a curated selection of high-end men’s and women’s clothing. To support the company’s evolution and growth, All Outta Bubblegum provided a complete digital overhaul, including a fully custom-built e-commerce website on a Laravel framework. This solution features advanced integrations with Lightspeed POS, enabling real-time inventory sync, faster processing, and smoother checkout. In addition to the technical work, Bubblegum led the complete rebrand of assembly88. This included a new logo, updated visual identity, brand positioning, and the rollout of assembly88 Women. With expanded product lines and a unified customer experience across digital and in-store channels, the brand now appeals to a broader and more diverse audience while maintaining its upscale roots. Bubblegum continues to support assembly88 with ongoing digital marketing, content creation, and design strategy. From custom marketing collateral and e-mail campaigns to social content and targeted ad initiatives, our team is helping assembly88 grow its presence online and in the community—all while looking damn good doing it.
